Social Media is a key element in helping your business promote, grow, sell and prosper.
Social media is now a critical part of the way people in most walks of life communicate and a key part of how work gets done — from artists and musicians, to small businesses and restaurants, to corporations and various levels of government. It will help develop your brand, and make your company be relatable to your audience – but the key with this is to make sure you tread carefully and correctly.
In this day and age, almost everyone we know has access to phones, tablets and computers. And with this technology comes the ease of staying in touch with your audience in an easily digestible way. Getting your company’s content and brand into the hands of your viewers is easy! But we need to make sure that we do it right.
Social media changes all the time, so it is imperative that we keep up with the evolution of the platforms and to keep looking for ways to optimize your use of the available tools that these platforms offer.
Once a business owner decides to jump into the land of social media marketing, it can feel a little difficult to tread the waters and stay on top of things – and this is when careful planning, scheduling and organizing of your social media marketing plan comes into play. You do not want to just present yourself and your business haphazardly – you want to have an end goal in sight; whether it is to promote things from your online store, showcase your work, show off your expertise, share your community engagement, etc. The possibilities are endless. The key here when you start up social media marketing for your business, is to find, approach and connect with three avenues: folks you already know, folks you’d like to know and folks you should know.
Planning and organizing your content will save you headaches, double posting, writing for the incorrect audience, and will make you feel confident in your social media account(s). On top of having a diverse amount of content to continually engage your audience, you want to craft articulate and thoughtful content that will not offend potential or existing clients, and will make them want to continue following you. Also making sure that you set the time aside to moderate your posts is critical – especially on hot topics! You don’t want things to spin out of control when you close your laptop at 5pm on a Thursday, only to see things have blown up when you log back in at lunch time a few days later!