They usually show characteristics of being a visionary, an inventor, they can be good or evil because they hold so much power and can make things happen. They often prompt the hero to take action of some sort. They are intelligent and clever, disciplined, omniscient/omnipotent and wise, but…
First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…
The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has emerged as a mainstay in this world we’re living in during Covid19. This “new normal” has shifted people’s approach and attitude to online shopping, and…
When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other maker eCommerce sites) and creating their own eCommerce website. While each option has its own set of pros and cons – and we truly believe…
In a world full of bombardment of marketing plans and strategies being thrown across our desks daily, it can be very overwhelming! Inbound marketing is a term you may be hearing more and more frequently, especially if you are engaged with an agency that works with you and your business’…
With the explosion of digital commerce, an over saturation of ads, shops, funnels and any other number of applications designed to engage your wallet are positioned in front of you countless times a day. With the shift to at-home working and the amount of time the average person…
Without a doubt, text-based content is always going to be an integral part of marketing – in advertising, on websites, in promotional materials – but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. By adding…
First, we need to understand WHAT it is. Market Research can be described as the action of gathering, analysing and interpreting information to help solve marketing challenges, which are pertinent to your business and the sector(s) you are involved in. Why is it important? It is an integral part of…
Search engines have evolved into one of the most important influencers when it comes to decision making. Think about it: Looking for a recipe? Search. Where to get a tire changed? Search. Need a hair stylist? Search. Where to eat in a new city? Search.
We all know a bit about what an email marketing campaign is – we end up signing up for mailing lists with companies and stores we purchase things from, or businesses and events that we are interested in. An email marketing campaign is a series of emails that a business…