Marketing

What to Consider When Choosing the Right Brand Agency

If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry.  There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…

The Creator Archetype

They are known for being very creative (obviously), imaginative, intelligent and driven, passionate and talented. But they are also known for being VERY egotistical, occasionally selfish, impulsive and a perfectionist. They are willing to take risks but fear mediocre vision/execution.  When we look at brands that…

The Importance of Blogging

Our clients often ask us why it is so important to blog, especially when an entrepreneur or business owner is already busy enough wearing the many hats they need to put on in a day. Is this something that you really need to do?…

The Regular Guy Archetype

They want to fit in and they don’t like being left out! They show characteristics of being very down to earth, honest, dependable, great for every day functionality and are normally people oriented. Like a sidekick, or best friend!    Now let’s put this archetype into…

The Magician Archetype

They usually show characteristics of being a visionary, an inventor, they can be good or evil because they hold so much power and can make things happen. They often prompt the hero to take action of some sort. They are intelligent and clever, disciplined, omniscient/omnipotent and wise, but…

Brand Archetype, what does that even mean?!

First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…

Top Reasons Why Consumers Are Shopping Online

The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has emerged as a mainstay in this world we’re living in during Covid19. This “new normal” has shifted people’s approach and attitude to online shopping, and…

Why You Need an eCommerce Website

When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other maker eCommerce sites) and creating their own eCommerce website. While each option has its own set of pros and cons – and we truly believe…

So What Exactly is Inbound Marketing?

In a world full of bombardment of marketing plans and strategies being thrown across our desks daily, it can be very overwhelming! Inbound marketing is a term you may be hearing more and more frequently, especially if you are engaged with an agency that works with you and your business’…

Tips for Selling On-Line

With the explosion of digital commerce, an over saturation of ads, shops, funnels and any other number of applications designed to engage your wallet are positioned in front of you countless times a day. With the shift to at-home working and the amount of time the average person…