You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the tool to end all other marketing tools, they are all still very much in use, but it has taken marketing your business to a whole…
This archetype wants to overturn what isn’t really working, they will disrupt, destroy and shock with their rebellious and outrageous acts. They want to rock the boat with radical freedom. At their best they are sharp, free-spirited, and brave! At their worst they can be destructive, out of…
This archetype wants to feel love, they want to create meaningful and deep relationships with the work, people and surroundings that give them joy. They will become more physically and emotionally attractive to gain what they want, as they seek true love, intimacy, sensuality, passion, sex appeal and…
Think of your most caring parent, guardian, influencer or a stranger who helped you cross the street! These types of people are fulfilled by taking care of or helping others. Caregiver characteristics can be seen as individuals who prioritize helping others over all else, they are normally very…
They want to improve the world through expert mastery and are seen as being competitive, proud, courageous. They help those who need it and have the ability to stay true to themselves, but also fear weakness and vulnerability. When we look at brands with a hero…
If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry. There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…
They are known for being very creative (obviously), imaginative, intelligent and driven, passionate and talented. But they are also known for being VERY egotistical, occasionally selfish, impulsive and a perfectionist. They are willing to take risks but fear mediocre vision/execution. When we look at brands that…
Our clients often ask us why it is so important to blog, especially when an entrepreneur or business owner is already busy enough wearing the many hats they need to put on in a day. Is this something that you really need to do?…
When deciding where to sell your products online, many merchants are torn between two options: selling on a marketplace (such as Etsy, eBay or other maker eCommerce sites) and creating their own eCommerce website. While each option has its own set of pros and cons – and we truly believe…
There should always be an expectation that the development team is going to lead the process and do the majority of the heavy lifting for the project but client participation in the process is critical. Kleurvision has pulled together a quick look at what you can expect to…