Business

Is Posting On Social Media Enough?

The answer to this is a firm no. It is not enough for a business to post on social media whenever they have a thought or photo to share. But to get to the root of this question, the term “just posting” needs to be defined. What does…

How to Plan a Social Strategy

You can’t not have a social media account if you have business anymore. Don’t get us wrong – social media isn’t quite the tool to end all other marketing tools, they are all still very much in use, but it has taken marketing your business to a whole…

What Are the Best Merch Items for Brand Recognition?

It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of a good experience or makes them feel cool. Something that sparks an emotional connection. This is what great branding does.

The Hero Archetype

They want to improve the world through expert mastery and are seen as being competitive, proud, courageous. They help those who need it and have the ability to stay true to themselves, but also fear weakness and vulnerability. When we look at brands with a hero…

What to Consider When Choosing the Right Brand Agency

If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry.  There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…

The Creator Archetype

They are known for being very creative (obviously), imaginative, intelligent and driven, passionate and talented. But they are also known for being VERY egotistical, occasionally selfish, impulsive and a perfectionist. They are willing to take risks but fear mediocre vision/execution.  When we look at brands that…

The Importance of Blogging

Our clients often ask us why it is so important to blog, especially when an entrepreneur or business owner is already busy enough wearing the many hats they need to put on in a day. Is this something that you really need to do?…

The Regular Guy Archetype

They want to fit in and they don’t like being left out! They show characteristics of being very down to earth, honest, dependable, great for every day functionality and are normally people oriented. Like a sidekick, or best friend!    Now let’s put this archetype into…

Brand Archetype, what does that even mean?!

First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…

Top Reasons Why Consumers Are Shopping Online

The convenience of flipping open your computer or device and purchasing pretty much anything you want from pretty much anywhere you are, has emerged as a mainstay in this world we’re living in during Covid19. This “new normal” has shifted people’s approach and attitude to online shopping, and…