Branding

How Can I Get More Traffic to My Website?

Owning a website is one of the initial steps to marketing your brand!  But now the next thing to consider is how can you get your customers to find you online? There are multiple ways you can drive traffic to your website, so let’s go through…

The Rebel Archetype

This archetype wants to overturn what isn’t really working, they will disrupt, destroy and shock with their rebellious and outrageous acts. They want to rock the boat with radical freedom. At their best they are sharp, free-spirited, and brave! At their worst they can be destructive, out of…

How Do I Discover What Hashtags to Use In Social Media?

Okay maybe we shouldn’t say that…but the sentiment is there. The use of hashtags has been around since 2007, first appearing on Twitter. These soon became a HUGE marketing tool that Twitter continues to use, and has been adopted by many other social platforms, including Instagram, Facebook, Snapchat…

What Are the Best Merch Items for Brand Recognition?

It’s as simple as that! And people really like stuff that gives them a sense of happiness, something that can remind them of a good experience or makes them feel cool. Something that sparks an emotional connection. This is what great branding does.

The Lover Archetype

This archetype wants to feel love, they want to create meaningful and deep relationships with the work, people and surroundings that give them joy. They will become more physically and emotionally attractive to gain what they want, as they seek true love, intimacy, sensuality, passion, sex appeal and…

How Do I Identify A Target Audience?

When you are trying to figure out your target audience you first need to identify your product or service. Then you must think: “Okay, who uses my product or service? Who NEEDS my product or service? And who refers my product or services to others?”  …

The Caregiver Archetype

 Think of your most caring parent, guardian, influencer or a stranger who helped you cross the street! These types of people are fulfilled by taking care of or helping others. Caregiver characteristics can be seen as individuals who prioritize helping others over all else, they are normally very…

The Hero Archetype

They want to improve the world through expert mastery and are seen as being competitive, proud, courageous. They help those who need it and have the ability to stay true to themselves, but also fear weakness and vulnerability. When we look at brands with a hero…

What to Consider When Choosing the Right Brand Agency

If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry.  There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…