Branding

What to Consider When Choosing the Right Brand Agency

If the answer is yes, then you have arrived at the perfect spot to help you begin your search in this radical and ever-growing industry.  There are a lot of things to consider when it comes to choosing an agency for your brand. For starters, there…

The Creator Archetype

They are known for being very creative (obviously), imaginative, intelligent and driven, passionate and talented. But they are also known for being VERY egotistical, occasionally selfish, impulsive and a perfectionist. They are willing to take risks but fear mediocre vision/execution.  When we look at brands that…

The Importance of Blogging

Our clients often ask us why it is so important to blog, especially when an entrepreneur or business owner is already busy enough wearing the many hats they need to put on in a day. Is this something that you really need to do?…

The Regular Guy Archetype

They want to fit in and they don’t like being left out! They show characteristics of being very down to earth, honest, dependable, great for every day functionality and are normally people oriented. Like a sidekick, or best friend!    Now let’s put this archetype into…

The Magician Archetype

They usually show characteristics of being a visionary, an inventor, they can be good or evil because they hold so much power and can make things happen. They often prompt the hero to take action of some sort. They are intelligent and clever, disciplined, omniscient/omnipotent and wise, but…

Brand Archetype, what does that even mean?!

First, let’s start off with what an archetype is. When you search “what is an archetype” in a Google search bar, you will find a consistent definition that an archetype is “a very typical example of a certain person or thing”. All in all,…

So What Exactly is Branding?

As a business owner or entrepreneur, are you a bit overwhelmed or confused by the term “branding”? Have no fear! Kleurvision is here! In the marketing space, branding is one of those concepts that can appear to be a bit vague or even confusing, even for people who have studied…

What is a Logo?

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. But it really is so much more! A logo doesn’t just standalone, but it is an intrinsic part of the bigger picture: your brand. Your…

Why Your Company Needs a Brand Standards Guide

Before we dive deep into the WHY you need a visual brand standards guide, it’s important to understand what exactly brand standardization is.  In a nutshell, brand guidelines (also referred as a brand style guide or brand standards) are essentially an instruction manual and rule book on how…

Design Thinking = Problem Solving

The words “creativity” and “problem solving” are not typically found in the same context, let alone right next to each other. Here at Kleurvision, as we are deep in the trenches of the design world on a daily basis, we know that creativity and problem solving have a lot in…