Curatio provides private social health networks to connect and empower patients, increase adherence and improve outcomes.At the heart of Curatio, it’s about creating and connecting communities that can provide support to health care professionals and clients alike! The Curation App is available in 102 countries and in 20 different languages! Cool!
When Curatio and Kleurvision first engaged, the opportunity was really exciting. Curatio is well known in the tech and health space having created a really cool niche and even receiving some mainstream attention thanks to a successful appearance on Dragon’s Den. The business was booming and growing on a great trajectory but as is the case with so many successful growing companies, Curatio was outgrowing its skin very quickly. The need for an updated look and feel was obvious and the application of new brand creative across channels had quickly become a priority.
Out of the gate, the KV and Curatio teams found some amazing chemistry working together. Valerie Stachurski is the Curatio brand manager and a real favourite amongst the KV crew. Valerie’s enthusiasm and trust put Kleurvision in a scenario to have the freedom to do what we do best, make cool shit for cool people.
The KV and Curatio teams went through a deep creative exploration process to elevate the branding to new heights. A new colour palette, new font and updated icon were all identified and the KV creative team put the look and feel together in a way that elevates the brand visually into a leadership position in the marketplace.
The brand work was then applied across all marketing mediums with the creation of a new website being the centrepiece.
Once the foundational brand work was in place, the relationship between KV and Curatio elevated with Kleurvision taking on the role of marketing support and lead generation supporting Valerie in her role as brand manager.
These are the clients we love to grow with. When we’re able to gain the trust of our clients who then give us the freedom to do our best work, it’s a win for everyone.
Valerie Stachurski is the Curatio brand manager and a real favourite amongst the KV crew. Valerie’s enthusiasm and trust put Kleurvision in a scenario to have the freedom to do what we do best, make cool shit for cool people.